Jane Iredale

Is it skincare? It is makeup? Jane Iredale created a line of mineral cosmetics called Jane Iredale that combined both skincare and makeup.

Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits

She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.

Jane set out to created a product that was healthy for the skin and an all-in-one product- including foundation, powder, concealer and sunscreen. Thus, Amazing Base was born.

All of Jane Iredale’s products use the highest quality ingredients available to ensure satisfaction with performance, coverage, application and texture. The minerals conform to the most current technology available that ensure broad spectrum sun protection.Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.

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